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What's in a name? Would a rose by any other name smell as sweet? I say NO! So do countless others who've spent a life time researching marketing and advertising effectiveness. A company's identity is the harbinger of any organization. A unique mark, group of colors, typeface and sometimes a slogan ultimately express and encapsulate the organization's "personality" and values.

Every company or organization presents an identity whether it has been throught out and formally created or not. It's best to take control of that identity, design it to express a distinct personality and message, and guard its consistency. Or, you can let it wander into a market which will define it for you — usually to the company's demise. Working with a professional such as KGMdesigns to create your identity will ensure that you are sending the proper message. After all, a company's reputation, or image, is the most important thing it has to sell.


Click on each logo to see samples.

home | why KGMdesigns? | portfolio | resume | clients | bio | contact KGMdesigns | services & pricing